So, last month saw the significant revamp and launch of the new ITV branding that follows the major reorganisation of the network.
It colourful new look has been introduced across all of the networks channels giving them a fresh new coherent look.
So why the need to change?
“The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our shows and the ITV brand that produces and broadcasts them. We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture. As with any new identity system for a well-known brand, it will take some getting used to. The scheme has a lot more personality that the previous ITV system.”
Group Director of Marketing and Research at ITV
To conclude, I believe the new look gives them a strong modern identity, the colour scheme gives them even more flexibility and scope to further develop (look at Sky and how adaptive that identity has become). The typeface is beautifully crafted by the very talented team at FS London, it straightaway feels more modern and friendlier than its predecessor.
Branding remains key to any business success, so if you are looking to rebrand your business get in touch, our experience and expertise can help.