So, last month saw the significant revamp and launch of the new ITV branding that follows the major reorganisation of the network.
It colourful new look has been introduced across all of the networks channels giving them a fresh new coherent look.
So why the need to change?
“The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our shows and the ITV brand that produces and broadcasts them. We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture. As with any new identity system for a well-known brand, it will take some getting used to. The scheme has a lot more personality that the previous ITV system.”
Rufus Radcliffe
Group Director of Marketing and Research at ITV
To conclude, I believe the new look gives them a strong modern identity, the colour scheme gives them even more flexibility and scope to further develop (look at Sky and how adaptive that identity has become). The typeface is beautifully crafted by the very talented team at FS London, it straightaway feels more modern and friendlier than its predecessor.
Branding remains key to any business success, so if you are looking to rebrand your business get in touch, our experience and expertise can help.
We are exhibiting at the Wigan Business Expo Twenty 12 event this year on Friday 12th October 2012 at the DW Stadium. We are pleased to be involved in the event once more for the 2nd year running following on from the success of last years Expo. Look out for our film crew on the day, we’re conducting several interviews with local MP’s, sponsors and councillors and capturing the atmosphere and personality of the event for a short promotional film. You can also download the Wigan Expo app that we designed and developed for the event – available from the Apple App Store and Google Android market places.
