Brief
JJB Sports plc is one of the UK’s leading high street sports retailer. JJB runs a portfolio of some 250 stores and is focussed on being “Serious About Sport”.
JJB had lost control of its brand identity and sub brands and required a fresh new overhaul and brand identity guidelines.
Solution
Creating brand consistency across the JJB Sports empire by developing a cohesive and consistent brand identity along with brand identity guidelines to control the application internally and via third parties.